INTRODUCTION
RESEARCH CONCEPT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quantitative
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Qualitative
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Mixed
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None of the above.
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Detailed explanation-1: -A qualitative variable, also called categorical, is one in which the variable categories are not described as numbers but instead by verbal groupings. There are two classifications of categorical data: nominal and ordinal. Nominal variables have “names, ‘’ not numerical values.
Detailed explanation-2: -Content analysis is possibly the most common and straightforward QDA method. At the simplest level, content analysis is used to evaluate patterns within a piece of content (for example, words, phrases or images) or across multiple pieces of content or sources of communication.
Detailed explanation-3: -What qualitative research is not: Quantifiable: Surveys, even those that include open-ended questions, are never qualitative, neither is putting numbers to frequencies of word occurrences.