RESEARCH METHODOLOGY

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INTRODUCTION

RESEARCH DESIGN

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An exploratory study is undertaken when not much is known about ____ at hand, or no information is available on how similar problems have been solved in the past.
A
the situation
B
the characteristics
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Unstructured interviews are the most popular primary data collection method with exploratory studies. Additionally, surveys, focus groups and observation methods can be used to collect primary data for this type of studies.

Detailed explanation-2: -Exploratory research is a methodology approach that investigates research questions that have not previously been studied in depth. Exploratory research is often qualitative and primary in nature. However, a study with a large sample conducted in an exploratory manner can be quantitative as well.

Detailed explanation-3: -secondary research-such as reviewing available literature and/or data. informal qualitative approaches, such as discussions with consumers, employees, management or competitors. formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.

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