INTRODUCTION
RESEARCH DESIGN
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A study into the role of social networking sites as an effective marketing communication channel
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An investigation into the ways of improvement of quality of customer services within hospitality sector in London
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Market researchers that want to observe habits of consumers.
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None of the above
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Detailed explanation-1: -Let’s consider the following example of a question that would be asked in a survey where data is being collected for exploratory research: Research Topic Example: How common are eating disorders among today’s youth? Survey Question: Do you feel that you have a good or bad relationship with food?
Detailed explanation-2: -Some of the more popular methods of exploratory research design include literature searches, depth interviews, focus groups, and case analyses.
Detailed explanation-3: -Exploratory research typically seeks to create hypotheses rather than test them. Data from exploratory studies tends to be qualitative. Examples include brain-storming sessions, interviews with experts, and posting a short survey to a social networking website.
Detailed explanation-4: -Survey methodology: Sending a survey out to the student body asking them if they would eat vegan meals. Focus groups: Compiling groups of 8–10 students and discussing what they think of vegan options for dining hall food. More items •06-Dec-2021