RESEARCH METHODOLOGY

Detailed explanation-1: -Usually qualitative, but sometimes quantitative. Since standardized approaches tend not to be used, exploratory research is often qualitative in nature. However, in some cases, quantitative data can be gathered and generalized for a larger sample through use of surveys and experiments.

Detailed explanation-2: -Exploratory research is a methodology approach that investigates research questions that have not previously been studied in depth. Exploratory research is often qualitative and primary in nature. However, a study with a large sample conducted in an exploratory manner can be quantitative as well.

Detailed explanation-3: -Exploratory research design involves many qualitative data collection techniques such as in-depth interviews, focus groups and projective techniques. In-depth interviews are one-to-one interviews with respondents while focus group involves a group of 6 – 12 respondents in a congenial setting.

Detailed explanation-4: -Why do exploratory research designs rely so much on qualitative research techniques? Answer : Qualitative research technique involve trying to develop a deeper understanding to the research that will lead to the development of a hypothesis needed, but would not test one.