RESEARCH METHODOLOGY

Detailed explanation-1: -The phrase ‘When in Rome, Do as the Romans Do’ refers to the importance of adapting yourself to the customs of the people who are in a certain place or situation and behave like they do.

Detailed explanation-2: -A zigzag process style of data collection and analysis was used. In this style, data was collected in the field (i.e., library/document materials), then analyzed, back to the field for more data collection, and then back to analysis, et cetera.

Detailed explanation-3: -Inductive research aims to develop a theory, while deductive research aims to test a theory.

Detailed explanation-4: -A research study adhering to a grounded theory research design aims at developing a theory to increase an understanding of something in a psycho-social context. A purpose of citation is to give importance and respect to other people for what they know about the field.