RESEARCH METHODOLOGY

Detailed explanation-1: -In research, bias occurs when “systematic error [is] introduced into sampling or testing by selecting or encouraging one outcome or answer over others” 7. Bias can occur at any phase of research, including study design or data collection, as well as in the process of data analysis and publication (Figure 1).

Detailed explanation-2: -Above, we’ve identified the 5 main types of bias in research – sampling bias, nonresponse bias, response bias, question order bias, and information bias – that are most likely to find their way into your surveys and tamper with your research methodology and results.

Detailed explanation-3: -Bias causes false conclusions and is potentially misleading. Therefore, it is immoral and unethical to conduct biased research. Every scientist should thus be aware of all potential sources of bias and undertake all possible actions to reduce or minimize the deviation from the truth.

Detailed explanation-4: -Heavily opinionated or one-sided. Relies on unsupported or unsubstantiated claims. Presents highly selected facts that lean to a certain outcome. Pretends to present facts, but offers only opinion. Uses extreme or inappropriate language. More items •13-May-2019