RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative observation is the act of gathering information for research through subjective methods. Qualitative observation depends heavily on a person’s senses: taste, sight, hearing, touch and smell. Using these senses, researchers can gather very specific data and report on characteristics in place of measurements.

Detailed explanation-2: -It relies on the use of the five senses, sight, touch, taste, hearing, and smell. This type of data is a rich source of useful information and provides unique insights into the motivations of the consumer. It enables researchers to obtain specific data and report on characteristics.

Detailed explanation-3: -Qualitative observations mean gathering characteristics using the five senses; sight, smell, hearing, touch, and taste. Qualitative observations can be overt, where the subjects know they are being watched, or covert, where they do not know they are being watched.