RESEARCH METHODOLOGY

Detailed explanation-1: -Likert Scale: A Likert scale is also used to make a quantitative observation. Survey-based on employee satisfaction can be analyzed as a quantitative observation.

Detailed explanation-2: -A qualitative observation involves the use of five sensory organs, sight, smell, taste, touch, and hearing, and their function to examine the attributes. Being subjective in nature, it focuses on the characteristics and qualities of the variables rather than the numerical value. Examples: My hair is black in color.

Detailed explanation-3: -Qualitative observation is a research method in which researchers collect data using their five senses, sight, smell, touch, taste, and hearing. It is a subjective method of gathering information as it depends on the researcher’s sensory organs.

Detailed explanation-4: -The following can be used as instruments of qualitative projects; observation guide, focus group discussion guide, interview guide, audio/video recorders and cameras.