RESEARCH METHODOLOGY

Detailed explanation-1: -Instrumentation refers to the tools or means by which investigators attempt to measure variables or items of interest in the data-collection process.

Detailed explanation-2: -Instrument is the general term that researchers use for a measurement device (survey, test, questionnaire, etc.). To help distinguish between instrument and instrumentation, consider that the instrument is the device and instrumentation is the course of action (the process of developing, testing, and using the device).

Detailed explanation-3: -They help guide the progress of the study to the ultimate goal of gathering data and formulating conclusions to answer the research question.

Detailed explanation-4: -One of the first tasks in rolling out a growth marketing and product analytics tech stack is to develop an instrumentation plan. This is an opportunity for the various teams at your organization to agree on what user data and events should be collected in order evaluate your marketing and product’s performance.