RESEARCH METHODOLOGY

Detailed explanation-1: -The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

Detailed explanation-2: -Generally speaking, quantitative analysis involves looking at the hard data, the actual numbers. Qualitative analysis is less tangible. It concerns subjective characteristics and opinions – things that cannot be expressed as a number. Here’s a closer look at aspects of both and how they are used.

Detailed explanation-3: -The purpose of a qualitative research is not to verify a causal relationship by falsifying a no-relationship hypothesis. Instead, it recognizes the multifaceted interpretations of human experience, and the iterative relation within social and cultural systems.