METHODS OF DATA ANALYSIS
ANALYSIS OF QUALITATIVE DATA BASED ON VARIOUS TOOLS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Identify qualitative analysis approach in following:Manning and Cullum-Swan (1994study texts and hidden rules that structure texts of McDonald’s menu.
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narrative analysis
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ethnomethodology and conversation analysis
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discourse analysis
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semiotic analysis
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documentary and textual analysis
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Explanation:
Detailed explanation-1: -Coding: the process of attaching labels to lines of text so that the researcher can group and compare similar or related pieces of information.
Detailed explanation-2: -Semiotics seeks to analyze texts as structured wholes and investigates the latent, connotative meanings. A semiotic analysis of text scrutinizes the various signs in a text in an attempt to characterize their structure and identify potential meanings.
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