RESEARCH METHODOLOGY

METHODS OF DATA ANALYSIS

ANALYSIS OF QUALITATIVE DATA BASED ON VARIOUS TOOLS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In order to distill a high volume of qualitative data (questionnaires, recorded interviews, etc.) into a useful data set, researchers ____ the data, in which they mark or reference specific words/sentences/themes.
A
Categorize
B
Code
C
Classify
D
Decode
E
Organize
Explanation: 

Detailed explanation-1: -Content analysis: This is one of the most common methods to analyze qualitative data. It is used to analyze documented information in the form of texts, media, or even physical items. When to use this method depends on the research questions. Content analysis is usually used to analyze responses from interviewees.

Detailed explanation-2: -Thematic coding, also called thematic analysis, is a type of qualitative data analysis that finds themes in text by analyzing the meaning of words and sentence structure. When you use thematic coding to analyze customer feedback for example, you can learn which themes are most frequent in feedback.

Detailed explanation-3: -Simply searching for the words not, no, none, or the prefix non may be a quick way to identify themes. Investigator can discover themes by searching on such groups of word and looking to see what kinds of things the words connect.

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