RESEARCH METHODOLOGY

METHODS OF DATA ANALYSIS

ANALYSIS OF QUALITATIVE DATA BASED ON VARIOUS TOOLS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The coding process may start with broad “pre-existing” codes, but may also develop new codes until the coding structure is finalized.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Deductive coding is a top down approach where you start by developing a codebook with your initial set of codes. This set could be based on your research questions or an existing research framework or theory. You then read through the data and assign excerpts to codes.

Detailed explanation-2: -Deductive coding means you start with a predefined set of codes, then assign those codes to the new qualitative data. These codes might come from previous research, or you might already know what themes you’re interested in analyzing. Deductive coding is also called concept-driven coding.

Detailed explanation-3: -Coding is a qualitative data analysis strategy in which some aspect of the data is assigned a descriptive label that allows the researcher to identify related content across the data. How you decide to code-or whether to code-your data should be driven by your methodology.

There is 1 question to complete.