RESEARCH METHODOLOGY

METHODS OF DATA ANALYSIS

ANALYSIS OF QUALITATIVE DATA BASED ON VARIOUS TOOLS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The process of developing a coding structure is central to most qualitative data analysis.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -In qualitative analysis, coding scheme often occurs while data are being collected. Q. Developing a coding structure often involves significant interaction and feedback from members of the research team. Qualitative data analysis is best undertaken by a single researcher.

Detailed explanation-2: -Coding or categorising the data is the most important stage in the qualitative data analysis process. Coding and data analysis are not synonymous, though coding is a crucial aspect of the qualitative data analysis process.

Detailed explanation-3: -Why is it important to code qualitative data? Coding qualitative data makes it easier to interpret customer feedback. Assigning codes to words and phrases in each response helps capture what the response is about which, in turn, helps you better analyze and summarize the results of the entire survey.

Detailed explanation-4: -Qualitative results can be summarized in tables. There are no universally adopted rules for analyzing qualitative data. Which statement about coding qualitative data is true? Coding schemes typically have major thematic categories and subcategories.

There is 1 question to complete.