METHODS OF DATA ANALYSIS
ANALYSIS OF QUALITATIVE DATA BASED ON VARIOUS TOOLS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -When coding text data, the researcher pulls chunks us texts under certain “codes” that significant what the text means. The coding process may start with broad “pre-existing” codes, but may also develop new codes until the coding structure is finalized.
Detailed explanation-2: -Why is it important to code qualitative data? Coding qualitative data makes it easier to interpret customer feedback. Assigning codes to words and phrases in each response helps capture what the response is about which, in turn, helps you better analyze and summarize the results of the entire survey.
Detailed explanation-3: -Coding allows the researcher to categorize qualitative data to identify themes that correspond with the research questions and to perform quantitative analysis.