RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

Detailed explanation-2: -Phenomenology is used to describe, in depth, the common characteristics of the phenomena that has occurred. The primary data collection method is through in-depth interviews.

Detailed explanation-3: -Phenomenological research is a qualitative research approach that seeks to understand and describe the universal essence of a phenomenon. The approach investigates the everyday experiences of human beings while suspending the researchers’ preconceived assumptions about the phenomenon.

Detailed explanation-4: -Phenomenological research (aka the study of phenomena) is qualitative research that aims to learn more about people’s lived experiences. Qualitative research involves gathering and analyzing non-numerical data.