RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

CONCEPT OF SAMPLING AND OTHER CONCEPTS RELATED TO SAMPLING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A pollster wants to find out if citizens are satisfied with the city council. Which procedure would bemost appropriate for obtaining a statistically unbiased sample?
A
interviewing people at a popular local shopping centre
B
surveying people whose names have been randomly chosen from the telephonebook
C
placing an advertisement in the local newspaper asking for mail-in responses
D
mailing a questionnaire to people whose names have been chosen randomly froma list of customers of the municipal utility company
Explanation: 
There is 1 question to complete.