RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

CONCEPT OF SAMPLING AND OTHER CONCEPTS RELATED TO SAMPLING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In this type of sampling, samples are mainly based on ease of access. Instead of the researcher choosing participants and directly contacting them, people volunteer themselves.
A
convenience sampling
B
voluntary response sampling
C
purposive sampling
D
snowball sampling
Explanation: 

Detailed explanation-1: -Convenience sampling: the participants are consecutively selected in order of apperance according to their convenient accessibility (also known as consecutive sampling).

Detailed explanation-2: -Convenience sampling is defined as a method adopted by researchers where they collect market research data from a conveniently available pool of respondents. It is the most commonly used sampling as it’s incredibly prompt, uncomplicated, and economical. Members are often readily approachable to be a part of the sample.

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