RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

CONCEPT OF SAMPLING AND OTHER CONCEPTS RELATED TO SAMPLING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When a participant’s behaviour changes because of their desire to be viewed positively by other people.
A
Social desirability effect
B
Sampling bias
C
Participant variability
D
Participant expectancy effect
Explanation: 

Detailed explanation-1: -Social desirability bias occurs when respondents give answers to questions that they believe will make them look good to others, concealing their true opinions or experiences. It often affects studies that focus on sensitive or personal topics, such as politics, drug use, or sexual behavior.

Detailed explanation-2: -"Socially desirable” behavior is masking one’s real self, and presenting oneself in a favorable manner. So is the term “personality”, derived from ‘persona’ meaning ‘the mask’. But it’s always not really bad to present oneself in a favorable manner or give one’s best attempt during the selection process.

Detailed explanation-3: -In other words, participants have a tendency to answer in ways that make them look good in the eyes of others, regardless of the accuracy of their answers. For example, most people would deny that they drive after drinking alcohol because it reflects poorly on them and others would most likely disapprove.

There is 1 question to complete.