RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

REDESIGNING RESEARCH TOOLS OBSERVATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
covert observations
A
may be unethical
B
participants knows they are being observed
C
lack validity
D
always qualitative
Explanation: 

Detailed explanation-1: -However, a disadvantage of covert observation is that it raises a number of ethical concerns. If people are unaware that they are the objects of sociological study, they have not given informed consent. It might be possible, in some cases, to get consent after the study has taken place, or to receive general consent.

Detailed explanation-2: -Research Ethics Covert research has a number of ethical and legal issues. It should be undertaken only in cases where the participant’s knowledge of the study will alter the results. Such research should only be used when the significance of the study is justified and there is no other alternative procedure.

Detailed explanation-3: -’Covert ethical problems’ are ‘intricate and complex types of problems’ which occur in marketing, ‘corporate acquisitions’, ‘personnel policies’, ‘capital investment’, ‘market war’, and so on. They are hard to locate, to remove and are subsequently much riskier and threatening to any business.

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