RESEARCH METHODOLOGY

Detailed explanation-1: -Naturalistic observations are particularly high in ecological validity, because you use real life environments instead of lab settings. People don’t always act in the same ways in and outside the lab.

Detailed explanation-2: -An advantage of naturalistic observation is that it allows the investigators to directly observe the subject in a natural setting. The method gives scientists a first-hand look at social behavior and can help them notice things that they might never have encountered in a lab setting.

Detailed explanation-3: -The downsides of naturalistic observation include its lack of scientific control, ethical considerations, and potential for bias from observers and subjects.