METHODS OF DATA COLLECTION
REDESIGNING RESEARCH TOOLS QUESTIONNAIRE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Select the advantages of using questionnaires (4 in total)
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They (questionnaire) can be applied in a huge amount of people
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Questionnaires are flexible instruments
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Data from questionnaires are self-reported data
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The conditions of self-administered questionnaires are hard to control
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The same questionnaire can be used by several researchers
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Explanation:
Detailed explanation-1: -Questionnaires can cover every aspect of a topic. One of the biggest advantages is being able to ask as many questions as you like. Of course, it benefits the marketer to keep each individual questionnaire short, since respondents may find a long questionnaire frustrating.
Detailed explanation-2: -They require a lower cognitive load on the respondent. They reduce the amount of thinking that a respondent needs to undertake to complete the task. They are easier for the researcher to code and analyze. 20-Aug-2019
There is 1 question to complete.