METHODS OF DATA COLLECTION
REDESIGNING RESEARCH TOOLS QUESTIONNAIRE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why are questionnaires important?
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produces data that can be used for making smart business decisions
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are easy to make and to understand
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the best way to get to know a client
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Customers prefer less face-to-face communication and more e-mail communication
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Explanation:
Detailed explanation-1: -Questionnaires are a very useful survey tool that allow large populations to be assessed with relative ease. Despite a widespread perception that surveys are easy to conduct, in order to yield meaningful results, a survey needs extensive planning, time and effort.
Detailed explanation-2: -Test creative before launching a campaign. Spot trends early. Understand different customer groups. See what people think of your competition. Get feedback on new product ideas.
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