RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

REDESIGNING RESEARCH TOOLS INTERVIEWS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Utilize the double-barrelled (or multiple-barrelled) questions when conducting an interview.
A
TRUE
B
FALSE
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -With two questions in one, it’s impossible to know which question the respondent’s answer applies to. Also called double-direct or compound questions, double-barreled questions confuse respondents and can lead to inconclusive survey data.

Detailed explanation-2: -Double-barrelled questions are problematic because they force respondents to evaluate two separate topics in a single answer. If respondents have a different opinion about each of these topics, it is impossible to indicate that. As a result, double-barrelled questions waste respondents’ time and return inaccurate data.

There is 1 question to complete.