RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

REDESIGNING RESEARCH TOOLS INTERVIEWS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the social desirability effect?
A
when sociologists want to please their interviewees.
B
When people want to please people older than them
C
When an individual wants to be popular in school
D
when people see to win approval.
Explanation: 

Detailed explanation-1: -“Social desirability” is the defensive tendency of individuals to portray themselves in keeping with perceived cultural norms, whereas “social approval” is the need to obtain a positive response in a testing situation (4).

Detailed explanation-2: -Social desirability bias is one of the most common sources of bias. It leads to over-reporting of socially desirable behaviours or attitudes, and under-reporting of socially undesirable behaviours or attitudes. As a result, reported answers will differ from true answers.

There is 1 question to complete.