RESEARCH METHODOLOGY

Detailed explanation-1: -When studying society, Positivists like to collect quantitative, objective data using surveys, structured interviews and official statistics. Positivists prefer using these methods because the data produced is quantifiable, it uncovers patterns of behaviour which can be analysed for patterns and trends.

Detailed explanation-2: -Interviews are generally considered as more of an interpretivist method, although sociologists taking a more positivistic and quantitative approach do also use them.

Detailed explanation-3: -Positivists prefer quantitative methods such as social surveys, structured questionnaires and official statistics because these have good reliability and representativeness.