METHODS OF DATA COLLECTION
REDESIGNING RESEARCH TOOLS INTERVIEWS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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why might the desirability effect affect the validity of an interview?
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interviewees feel they must be on their best behaviour and give answers that present them in a favourable light even if this is not a true representation of their beliefs.
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They may tell the interviewer answers that are nothing to do with the question because they aren’t concentrating
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They may not want to appear ignorant or uninterested if they do not understand a question and ask for the interviewer to repeat it, instead they just answer randomly.
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None of the above
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Explanation:
Detailed explanation-1: -Validity is usually not very high-it’s not easy to get a great depth of information because there’s not much scope for the interviewer to ask highly detailed, complex questions. The respondent also tends to be restricted in terms of the depth of answers they can give.
Detailed explanation-2: -Results show that interview validity depends on the content of the interview (situational, job related, or psychological), how the interview is conducted (structured vs.
Detailed explanation-3: -Gender. Age. Ethnicity/nationality. Religion. Political persuasion. Education. Academic viewpoint.
There is 1 question to complete.