METHODS OF RESEARCH
CHARACTERISTICS AND IMPORTANCE OF QUALITATIVE RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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seldom justified
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of descriptive value only
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of little practical value
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less certain than from quantitative research
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Detailed explanation-1: -2. Conclusions : Research conclusions are subjective in nature when conducting qualitative research. The researcher may derive conclusions based on in-depth analysis of respondent attitude, reason behind responses and understanding of psychological motivations.
Detailed explanation-2: -Quantitative research uses statistical and logical observations to get a conclusion whereas the qualitative search relies on verbal and written data.
Detailed explanation-3: -Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.
Detailed explanation-4: -Objectivity: quantitative research is numerical. Therefore, the results are clear and are harder to misinterpret. The survey can also be easily repeated and you can reliably track changes over time. Easy to analyse: because responses are numeric you can use statistical analysis to gain additional insight from the data.