RESEARCH METHODOLOGY

Detailed explanation-1: -The design is flexible, iterative and emergent and therefore requires of the researcher an ability to change and adapt the research process in accordance with emerging results. Qualitative research is thus different from quantitative research as it allows for flexibility throughout the research process.

Detailed explanation-2: -Qualitative methods are typically more flexible – that is, they allow greater spontaneity and adaptation of the interaction between the researcher and the study participant.

Detailed explanation-3: -These are some of the most common qualitative methods: Observations: recording what you have seen, heard, or encountered in detailed field notes. Interviews: personally asking people questions in one-on-one conversations. Focus groups: asking questions and generating discussion among a group of people.

Detailed explanation-4: -Qualitative research methods are more flexible and utilize open-ended questions. Quantitative data collection methods focus on highly controlled approaches and numerical information.

Detailed explanation-5: -Quantitative research is a methodology that provides support when you need to draw general conclusions from your research and predict outcomes. Surveys are a great tool for quantitative research as they are cost effective, flexible, and allow for researchers to collect data from a very large sample size.