RESEARCH METHODOLOGY

Detailed explanation-1: -Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.

Detailed explanation-2: -Qualitative surveys use open-ended questions to produce long-form written/typed answers. Questions will aim to reveal opinions, experiences, narratives or accounts. Often a useful precursor to interviews or focus groups as they help identify initial themes or issues to then explore further in the research.

Detailed explanation-3: -Can a survey be qualitative as well? In a word: Yes. Open-ended survey questions, most often taking the form of a text box in a survey, allow your respondents to provide a unique answer (as opposed to providing a list of predetermined responses to select from).

Detailed explanation-4: -Qualitative data does not include numbers in its definition of traits, whereas quantitative data is all about numbers.