RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting.

Detailed explanation-2: -Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering with or influencing any variables in a naturalistic observation. You can think of naturalistic observation as “people watching” with a purpose.

Detailed explanation-3: -Qualitative research is a method of inquiry often used in the social sciences. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when.

Detailed explanation-4: -Denzin and Lincoln (2000) claim that qualitative research involves an interpretive and naturalistic approach: “This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them” (p. 3).

Detailed explanation-5: -Psychology is the study of human behavior and mental processes. It’s a social science that examines people’s thoughts, feelings and behaviors using various approaches to evaluation.