RESEARCH METHODOLOGY

Detailed explanation-1: -Content analysis is a technique that enables researchers to study human behavior in an indirect way, through an analysis of their commu-nications. * It is just what its name implies: the analy-sis of the usually, but not necessarily, written contents of a communication.

Detailed explanation-2: -There are two general types of content analysis: conceptual analysis and relational analysis. Conceptual analysis determines the existence and frequency of concepts in a text. Relational analysis develops the conceptual analysis further by examining the relationships among concepts in a text.

Detailed explanation-3: -In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal.

Detailed explanation-4: -Quantitative content analysis requires that the data are selected using random sampling or other probabilistic approaches, so as to ensure the validity of statistical inference.

Detailed explanation-5: -In manifest content analysis, context is derived from the visible and literal meaning of the words-taken at face value. In latent content analysis, you apply a deeper, interpretive analysis that seeks to infer underlying meaning from the words or phrases you choose to analyze.