METHODS OF RESEARCH
DOCUMENTARY AND CONTENT ANALYSIS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Provide researchers with instructions about how to code the data
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List all the categories that have been omitted from the schedule
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Test researcher’s knowledge of statistics
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Provide a form onto which the data can be entered
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Detailed explanation-1: -What is the purpose of a coding manual? To simply instruct the coder how to enter data. To provide a method by which the researcher interrogates the data to decide what categories the data fit.
Detailed explanation-2: -The goal of coding in quantitative research is to produce numerical patterns to confirm or disconfirm theoretical propositions. Survey questionnaires are precoded with structured response categories from which respondents may choose.
Detailed explanation-3: -Manual coding requires researchers to read through their data and manually develop and assign codes and themes. Although manual coding is time-consuming, it can help streamline the overall analysis process.
Detailed explanation-4: -Why is it important to code qualitative data? Coding qualitative data makes it easier to interpret customer feedback. Assigning codes to words and phrases in each response helps capture what the response is about which, in turn, helps you better analyze and summarize the results of the entire survey.