METHODS OF RESEARCH
DOCUMENTARY AND CONTENT ANALYSIS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Analyzing Data
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Checking Statistics
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Checking reliability and validity
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Locating relevant data
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Detailed explanation-1: -The classic way to test reliability in content analysis is to have two separate people code at least a subset of the data, and then calculate a measure of inter-rater reliability, such as Krippendorff’s alpha. As far as I know, the issue of validity has received much less systematic attention in content analysis.
Detailed explanation-2: -Validity of the coding process is ensured when the researcher is consistent and coherent in their codes, meaning that they follow their translation rules. In content analysis, obeying by the translation rules is equivalent to validity.
Detailed explanation-3: -Validity is defined as the extent to which a concept is accurately measured in a quantitative study. Reliability [is defined as] the accuracy of an instrument. In other words, the extent to which a research instrument consistently has the same results if it is used in the same situation on repeated occasions.