METHODS OF RESEARCH
DOCUMENTARY AND CONTENT ANALYSIS
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
It allows us to observe otherwise inaccessible population at first hand
|
|
|
It is a transparent and easily replicable technique
|
|
|
It allows us to track changes in media representations over time
|
|
|
It is a non-reactive method
|
Detailed explanation-1: -Economy in terms of time and money is not an advantage of content analysis.
Detailed explanation-2: -Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts. As an example, researchers can evaluate language used within a news article to search for bias or partiality.
Detailed explanation-3: -Disadvantages of content analysis Content analysis almost always involves some level of subjective interpretation, which can affect the reliability and validity of the results and conclusions, leading to various types of research bias and cognitive bias.
Detailed explanation-4: -The data’s context helps researchers gain a clear understanding of the data. It also helps in understanding the patterns and underlying meanings of it. Disregarding the context is the biggest drawback of content analysis. Without considering the context, research may fail to meet its objectives.