METHODS OF RESEARCH
DOCUMENTARY AND CONTENT ANALYSIS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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it is unobtrusive
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It is easy to establish valididty
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It is always reliable
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It is rational
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Detailed explanation-1: -Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts. As an example, researchers can evaluate language used within a news article to search for bias or partiality.
Detailed explanation-2: -Content analysis is a type of unobtrusive research that involves the study of human communications. Another way to think of content analysis is as a way of studying texts and their meaning. Here we use a more liberal definition of text than you might find in your dictionary.
Detailed explanation-3: -In sum, the strengths of unobtrusive research include the following: There is no possibility for the Hawthorne effect. The method is cost effective. It is easier in unobtrusive research than with other methods to correct mistakes.
Detailed explanation-4: -Unobtrusive research refers to data collection methods that do not interfere with the subjects under study because the methods are not obtrusive. Both qualitative and quantitative researchers use unobtrusive research methods.