RESEARCH METHODOLOGY

Detailed explanation-1: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-2: -Ethnographic research is a qualitative method where researchers observe and/or interact with a study’s participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.

Detailed explanation-3: -Ethnographic research is a qualitative research approach that involves observing variables in their natural environments or habitats in order to arrive at objective research outcomes.

Detailed explanation-4: -This is where contextual inquiry bleeds into ethnographic research. Contextual inquiry provides an initial opportunity to understand how a user interacts with a product or application and can allude to the why. However, it takes an ethnographic framework to deepen your understanding of the individual you’re studying.