METHODS OF RESEARCH
ETHNOGRAPHY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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ethnography immerse the project team in participants lives and enables a relationship
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provides a rich source of visual data and helps to reveal unarticulated needs
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ethnography captures behaviour in the different contexts of everyday life
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all of the above
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Detailed explanation-1: -The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group. It is a useful approach for learning first-hand about the behavior and interactions of people within a particular context.
Detailed explanation-2: -Ethnographic methods are qualitative, inductive, exploratory and longitudinal.
Detailed explanation-3: -One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues.
Detailed explanation-4: -The ultimate goal of ethnographic interviewing is for clients to provide a vivid description of their life experiences. To achieve this goal, one must ask the right kinds of questions in the right kinds of ways.