RESEARCH METHODOLOGY

Detailed explanation-1: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-2: -Ethnography involves observing people in their own environment to understand their experiences, perspectives and everyday practices. This can give in-depth insight into a particular context, group or culture.

Detailed explanation-3: -The three main ethnographic methods are participant observation, interviews, and archival research. Usually, researchers use all or a mix of all these ethnographic methods to collect data for their study.

Detailed explanation-4: -Quantitative Ethnography is a methodology that blends qualitative and quantitative approaches into a solution for overcoming the weaknesses of traditional methods when applied to big data. Quantitative Ethnography views big data-and data more generally-as evidence about the discourse of particular cultures.

Detailed explanation-5: -Ethnographic research is a qualitative method where researchers observe and/or interact with a study’s participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.