RESEARCH METHODOLOGY

Detailed explanation-1: -Ethnography is a genre of writing common in the social sciences, especially anthropology. A comprehensive study of a culture, an ethnography informs its reader through narrative immersion, often using sensory detail and storytelling techniques alongside objective description and traditional interview style.

Detailed explanation-2: -What is ethnography? “Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution".( Definition taken from the Glossary of Terms written by Simon Coleman and Bob Simpson)

Detailed explanation-3: -Cultural anthropology deals with all aspects of human culture from social to religious, to political, and beyond. Ethnography focuses on single cultures or specific structures within one culture, while ethnology is a study of the members and structures of cultures and of the relationship of members to their cultures.

Detailed explanation-4: -Ethnography is a type of qualitative research that involves immersing yourself in a particular community or organization to observe their behavior and interactions up close. The word “ethnography” also refers to the written report of the research that the ethnographer produces afterwards.

Detailed explanation-5: -cultural anthropology challenged anthropology with the “writing culture” movement, which pointed up the biases implicit in the anthropologist’s positioning in field research, and his or her choice of voices to hear and materials to write about in the ethnographic text.