RESEARCH METHODOLOGY

Detailed explanation-1: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-2: -Ethnography is a study of culture from a holistic sense, meaning it examines all the parts of the whole, and examines people and their relationships to cultural systems. This includes processes and meanings within those systems, such as customs, behaviors, interpersonal relations, and relations to space.

Detailed explanation-3: -The data analysis in the ethnographic methodology is iterative and unstructured. There are three aspects of data analysis: description, analysis and interpretation. Description refers to the recounting and describing of data, inevitably treating the data as fact.

Detailed explanation-4: -Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.