METHODS OF RESEARCH
ETHNOGRAPHY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why?
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What?
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How?
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When?
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Detailed explanation-1: -Ethnographic methods are qualitative, inductive, exploratory and longitudinal.
Detailed explanation-2: -Interviews and observations are common methods for data collection in an ethnographic study; please see Interviews and Observations for more information.
Detailed explanation-3: -Individual methods which are available within an ethnographic study include: participant observation, interviews and surveys. All of these ethnographic methods can be very valuable in gaining a deeper understanding of a design problem.
Detailed explanation-4: -What do you enjoy about this product or service? Why do you use this product? What specific needs does the product meet for you? What specific needs does the product fail to meet? Does the pricing of the product equate its value? 20-Feb-2020