RESEARCH METHODOLOGY

METHODS OF RESEARCH

NATURE OF QUANTITATIVE RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Why is measurement in quantitative research important?
A
It provides a unique solution to all problems.
B
It is better than qualitative analysis.
C
It connects empirical observation with mathematical relationships.
D
It is easier to do than mere subjective observation.
Explanation: 

Detailed explanation-1: -Quantitative research is based on measurement and is conducted in a systematic, controlled manner. These measures enable researchers to perform statistical tests, analyze differences between groups, and determine the effectiveness of treatments. If something is not measurable, it cannot be tested.

Detailed explanation-2: -Quantitative research produces objective data that can be clearly communicated through statistics and numbers. We do this in a systematic scientific way so the studies can be replicated by someone else. The data is primarily used to: Find patterns and averages.

Detailed explanation-3: -Quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena.

Detailed explanation-4: -Mathematical models help to derive precise and accurate results by analyzing complex statistical data. It is useful in areas of planning and control where data is available in quantitative terms. Decisions are based on data and logic rather than intuition and judgment.

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