RESEARCH METHODOLOGY

Detailed explanation-1: -Generally, qualitative research is concerned with cases rather than variables, and understanding differences rather than calculating the mean of responses. In-depth interviews, focus groups, case studies, and open-ended questions are often employed to find these answers.

Detailed explanation-2: -Naturalistic–refers to studying real-world situations as they unfold naturally; non-manipulative and non-controlling; the researcher is open to whatever emerges [i.e., there is a lack of predetermined constraints on findings].

Detailed explanation-3: -Characteristics of a Qualitative Research 1. Human understanding and interpretation-Data analysis results show an individual’s mental, social, and spiritual understanding of the world.

Detailed explanation-4: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.