METHODS OF RESEARCH
PRACTICAL RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quantitative
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Qualitative
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Either A or B
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None of the above
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Detailed explanation-1: -Research following a qualitative approach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context. It can be used to generate hypotheses and theories from the data.
Detailed explanation-2: -Usually qualitative, but sometimes quantitative. Since standardized approaches tend not to be used, exploratory research is often qualitative in nature. However, in some cases, quantitative data can be gathered and generalized for a larger sample through use of surveys and experiments.
Detailed explanation-3: -The research objective Given the underlying premise that reality is socially constructed, qualitative research focuses on answering “how” and “why” questions, of understanding a phenomena or a context.