RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research is a methodology designed to collect non-numerical data to gain insights. It is non-statistical and unstructured or semi-structured. It relies on data collected based on a research design that answers the question “why.”

Detailed explanation-2: -Qualitative research Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.

Detailed explanation-3: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting.

Detailed explanation-4: -Qualitative Research It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Detailed explanation-5: -An interview is generally a qualitative research technique that involves asking open-ended questions to converse with respondents and collect elicit data about a subject.