RESEARCH METHODOLOGY

Detailed explanation-1: -Convergent design is a type of mixed methods research in which you collect quantitative and qualitative data simultaneously and analyze them separately. After the analysis, you then combine or compare the results to draw a conclusion.

Detailed explanation-2: -According to the National Institutes of Health, mixed methods strategically integrates or combines rigorous quantitative and qualitative research methods to draw on the strengths of each.

Detailed explanation-3: -Hybrid research is a combination of two market research techniques whether it be qualitative and quantitative, or a mixture of qualitative methods, to deliver the perfect solution.

Detailed explanation-4: -Convergent parallel: Quantitative and qualitative data are collected at the same time and analyzed separately. After both analyses are complete, compare your results to draw overall conclusions.