RESEARCH METHODOLOGY

Detailed explanation-1: -Unlike qualitative data, quantitative research uses numerical values to quantify attitudes, behaviors, opinions, and other variables to either prove or reject a hypothesis. Quantitative research involves the collection of numerical data by using close-ended or multiple-choice questions.

Detailed explanation-2: -Quantitative studies tend to be gathered using mainly closed-ended questions in questionnaires (such as yes/no questions, or a list of answers to select from) and are distributed to a sample of people who represent the target market for a business.

Detailed explanation-3: -Quantitative data is data that can be counted or measured in numerical values. The two main types of quantitative data are discrete data and continuous data. Height in feet, age in years, and weight in pounds are examples of quantitative data. Qualitative data is descriptive data that is not expressed numerically.