RESEARCH METHODOLOGY

Detailed explanation-1: -YIN (2003a) maintains that data analysis consists of “examining, categorizing, tabulating, testing, or otherwise recombining both quantitative and qualitative evidence to address the initial propositions of a study” (p. 109). In general, “data analysis means a search for patterns in data” (NEUMAN, 1997, p. 426).

Detailed explanation-2: -Content analysis is a research method used to identify patterns in recorded communication. To conduct content analysis, you systematically collect data from a set of texts, which can be written, oral, or visual: Books, newspapers and magazines. Speeches and interviews.

Detailed explanation-3: -Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Detailed explanation-4: -Coding is the process of labelling and organizing your data in such a way that you can then identify themes in the data, and the relationships between these themes.

Detailed explanation-5: -The motive behind data analysis in research is to present accurate and reliable data. As far as possible, avoid statistical errors, and find a way to deal with everyday challenges like outliers, missing data, data altering, data mining, or developing graphical representation.