METHODS OF RESEARCH
PRACTICAL RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What research strategy is used by a company who sends a satisfaction questionnaire to its current customers at the end of the year.
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observation
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content analysis
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survey
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experiment
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Explanation:
Detailed explanation-1: -Survey research may use a variety of data collection methods with the most common being questionnaires and interviews. Questionnaires may be self-administered or administered by a professional, may be administered individually or in a group, and typically include a series of items reflecting the research aims.
Detailed explanation-2: -Quantitative research is used to measure how many people feel, think or act in a particular way. Quantitative research is numerically oriented and involves statistical analysis. Customer satisfaction research helps the company to determine their customer’s satisfaction towards their products and services.
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